Hey, 

My team and I just put together a new Semrush course: The AI Search OS.

It’s free, and it includes 5 courses, 41 lessons, and a practical framework for building a leadership-ready AI search plan.

Most brands are playing the wrong game: chasing tactics instead of building a system.

They’re running a few prompt tests, refreshing a few pages, trying to get mentioned on Reddit, and hoping ChatGPT figures it out.

But AI search visibility needs a more connected approach.

Your brand needs to be discovered, understood, cited, and trusted by AI systems. That means looking beyond your website and thinking about how your brand shows up across content, communities, reviews, third-party sources, and the broader web.

That’s why we built the AI Search OS around 4 layers of brand visibility:

Discoverability. Clarity. Authority. Trust.

Each layer has its own course. And the final outcome is a 90-day AI search plan your team can actually execute.

We also built this with input from practitioners who are deep in this shift, including Kevin Indig, Ross Simmonds, Gus Pelogia, Katy Powell, Rita Cidre, Michael Ofei, and others.

The result is not another vague “future of SEO” explainer.

It’s a practical operating system for AI search.

Go get certified → https://ai-search.semrush.com/

Cheers,
Leigh