#Orchids&Onions: Sixty60 taps into Fifa nostalgia | When a brand loses the spaza, it is rarely a loyalty problem
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Retail
Thu 11 June 2026
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From 1 coffee shop to 400 stores: How Vida e caffè built an African coffee success story

From its beginnings as a single neighbourhood coffee shop, Vida e caffè has grown into a premium coffee brand operating across South Africa, Ghana, Mauritius, Zambia, Eswatini, Botswana, Namibia and Angola...

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#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

BRENDAN SEERY

In this weeks Orchids and Onions Brendan Seery explains how Sixty60's playbook taps into World Cup nostalgia while Liberty fumbles its message... read
When a brand loses the spaza, it is rarely a loyalty problem

CARMEN BROWN

For marketers and brand managers looking to cash in on the growing spaza market, the question is: how can they successfully compete in this sector? read
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