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| Manufactured Traction | Let’s jump into the “Catch-22” of traction. You need capital to build the product and get traction. But you need traction to convince an investor to give you the capital. | If you’re waiting for "perfect" revenue numbers before you start your raise, you’re already behind. Today, we’re looking at how to manufacture momentum before the product even exists. | The market has shifted. We’ve moved into an era where cinematic launch trailers, waitlists, and building in public aren't just marketing—they are survival tactics. | These are lower-cost, faster and effective ways to signal to an investor that you aren't a risk—you’re an inevitability. | We call this Manufactured Traction. | It’s the data that exists in the "fuzzy middle" between having an idea and solid financial traction. | | Traditional client acquisition loops waste your scarcest asset: time. On June eleventh, Taylor Conroy reveals how to shift from one-to-one selling to one-to-many authority building. Learn to land global stages, command higher pricing power, and turn your marketing department into an immediate profit center.
Save your free spot now. |
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| Take the recent trend of high-end, cinematic launch videos. Some founders scoff at spending $20k–$50k on a two-minute spot before the code is even finished. | They’re missing the point. | For a DeepTech or Hardware founder, waiting for a physical prototype to show "real" traction might take 18 months. That’s 18 months of burning personal cash and losing top-tier talent. | A viral video that racks up 2M views on X or LinkedIn does three things: | Validates Demand: It proves people actually care about the problem. Signals Execution: It shows you can build a GTM engine that actually moves the needle. Hacks the Social Brain: High-quality production creates perceived status. If it looks like a billion-dollar company, investors start treating you like one.
| If you need to go further in proving “traction” to raise, then you can also set up a waitlist or start taking pre-orders based on your video to demonstrate the consumer demand. | This idea of Manufactured Demand is especially important as we cycle towards investments in fundamental infrastructure and away from easy, cheap-to-build SaaS applications. When development timelines are 1+ years and the cost to innovate is $1M+, suddenly $20k on a video that proves demand seems like a reasonable investment. | This strategy won’t make much sense at that cost for those that can still build quickly and cheaply, but increasingly those companies are being replaced by AI, and markets are gravitating towards more deeptech companies where this strategy could save them from bankruptcy. | | Are you looking to fundraise? Here is how I can help: | |
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