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Thursday, June 4, 2026

Social Media Today

LinkedIn expands in-app mobile post boosting

The simplified, paid feature lets users put ad dollars behind organic posts and build a broader presence on the platform.

Social Media Today

SEMRush offers AI discovery tips for brands

As artificial intelligence searches increase, companies need to consider how to best optimize their reach in order to meet users where they are.

Digiday

Tariffs forced Temu to slash its U.S. ad spend on nearly every platform

The Chinese e-commerce giant traded upper-funnel reach for high-intent shoppers — and still grew its user base.

Search Engine Roundtable

ChatGPT Multi-Advertiser Placements & Ads Manager Updates

OpenAI sent out an email to advertisers announcing some new ad unit tests, specifically multi-advertiser placements in ChatGPT. OpenAI also announced new updates to the ChatGPT Ads Manager to help advertisers manage their ads and control targeting.

Digiday

Overheard: Revisiting the K2 Report on media agency practices like rebates and principal media

The good news: more marketers have updated their media agency contracts; the bad news: not as many have updated the principal media verbiage and remain vulnerable to its use unwittingly.

ON-DEMAND TRAINING

American Marketing Association

Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Adweek

Former 60 Minutes Producer Defends Scott Pelley Amid Reported Clash With New EP

Bill Owens backs Pelley after his fiery comments about CBS News management.

Contently

5 Signs Your Financial Content Program Has a Credibility Problem

AI engines and buyers now trust the named, credentialed expert. Five signs your financial content has a credibility problem, and how to fix each one.

Adweek

Havas Bets on a Record Label to Reshape Brand-Music Partnerships

Havas is entering the music business with the launch of VOLYUM, a record label created to connect emerging artists and brands, with Virgin Music Group on board as a distribution […]

Marketing Dive

Indeed addresses job market disconnect with ads that put people first

The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like employer ghosting.

Marketing Dive

How McDonald’s is serving up culture as part of its new strategic plan

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.

SEMrush Blog

Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]

AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.

Search Engine Roundtable