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JUNE 1, 2026 |
Over 106 million Americans are now using generative AI search.
Download this EMARKETER report to see how marketers are adapting to generative engine optimization (GEO), and how implementation timelines and tactics vary across organization types. |
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In this edition: |
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TOP STORY |
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From sensory-focused Gen Alpha initiatives to unexpected brand collaborations, the month showcased how retailers are adapting to evolving consumer behaviors and cultural trends. |
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IN THE NEWS |
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Walmart accelerates 30-minute delivery race with Amazon. Walmart now offers delivery in 30 minutes or less across 33 markets, intensifying its competition with Amazon while widening its lead over other retailers. |
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Black consumers feel inflation more acutely. Inflation is a bigger concern for Black consumers, with 51% citing rising prices as a primary concern, compared with 41% of all consumers, per a March Numerator survey. |
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Fashion miscues weigh on Gap, American Eagle. Gap Inc. and American Eagle blamed lackluster styles for their underperformance in fiscal Q1 2026. |
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ANALYSIS |
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Marketing mix modeling (MMM) is becoming more actionable, shifting from a retrospective measurement tool to a more dynamic input into day-to-day marketing decisions. |
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Some 43% of marketers say it has helped them build a more effective media mix, according to a recent report from Harvard Business Review and Google.
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Nearly as many (41%) report stronger data-driven decision-making, and 40% have seen improvements in sales or conversions. |
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QUIZ |
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True or false? Consumers typically spend more than the value of their gift card on a shopping trip. |
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