Latest News from SAP Customer Experience: Connect AI, data, and customer-facing applications to deliver winning experiences

A young woman in a dark top with her hair in a bun gazes towards the horizon, framed by a car and a bright sky.

SAP COMMERCE CLOUD NEWSLETTER

Stay Ahead with the Latest from SAP Commerce Cloud – May 2026

From AI-driven discovery to unified, end-to-end commerce execution, get the latest insights and innovations that help you deliver seamless, personalized experiences, connect demand with fulfilment, and accelerate growth while building lasting customer loyalty

News

A modern building with a curved, multi-colored striped facade against a clear blue sky.

Autonomous CX: Where AI Meets Execution to Deliver on Every Customer Promise

AI is raising the bar for customer experience but also exposing the gap between intent and execution. SAP’s Autonomous CX closes that gap by embedding agentic AI directly into the processes that run your business, connecting marketing, commerce, sales, and service to a shared, real-time operational context.

With unified data across orders, inventory, pricing, and fulfillment, every interaction reflects what your business can actually deliver—turning speed into trust, not risk.

Autonomous CX brings agentic AI directly into the processes that run your business, with intelligent assistants orchestrating end-to-end workflows to deliver personalized engagement, consistent execution, and scalable growth across every channel.

Discover how Autonomous CX transforms engagement into execution

Explore Autonomous CX

Autonomous Unified Commerce: Turn Every Customer Moment into Measurable Growth

Reimagine commerce with AI that doesn’t just inform decisions—but executes them. SAP’s Autonomous Unified Commerce unifies channels and orchestrates demand, supply, and fulfillment in real time—transforming signals into synchronized action across your business. Drive higher conversion, margins, and lifetime value with intelligent assortment planning, personalized shopping journeys, and reliable order fulfillment. Reduce manual effort, accelerate time-to-shelf, and continuously optimize performance with AI-powered assistants working across merchandising, planning, marketing, and operations.

Discover how SAP delivers autonomous, unified commerce—from intelligent buying moments to execution at scale

Explore Unified Commerce

Commerce Built for your ERP: Deliver commerce experience that serves the whole business

SAP continues to lead the market, recognized in the Gartner Magic Quadrant for Digital Commerce for 11 consecutive years, bringing enterprise-proven commerce capabilities to a broader set of growing businesses. At SAP Sapphire, SAP unveiled SAP Commerce Cloud, cloud ERP edition, marking a significant step forward in how organizations design, scale, and future-proof enterprise digital commerce.

This new Commerce Cloud edition brings together AI-powered innovation, composable flexibility, and deeply integrated enterprise capabilities, helping businesses move faster from engagement to execution. Designed to support complex commerce models, it enables commerce teams to deliver more intelligent, connected, and personalized experiences across channels and customer touchpoints.

Explore how you can simplify, scale, and accelerate with SAP Commerce Cloud, cloud ERP edition

Watch the solution overview

SAP and Google: AI-driven discovery and engagement grounded in business reality

SAP and Google are reimagining customer experience by connecting AI-driven discovery and engagement directly to business execution. By combining SAP’s governed business data with Google’s AI capabilities, assistants and agents can connect customer intent from storefronts, search, and AI-driven channels to SAP commerce and order processes. This ensures that what customers see reflects what the business can fulfill.

Together, the partnership focuses on open standards and interoperability, enabling seamless, personalized journeys across channels and Google surfaces such as Shopping and Gemini.

SAP is adopting Universal Commerce Protocol (UCP) and expanding how SAP product data can power AI-driven experiences wherever customer intent originates. This keeps experiences aligned with pricing, inventory, and fulfillment in real time.

Discover how SAP and Google Cloud are shaping what’s next in agentic commerce

Webcasts & events

Agentic B2B Commerce: Finding the Fast Track to Profitable Growth

Unlock Real-Time Commerce Insights: SQL View Gateway Powers Data-Driven Success