🔍 June 23: Google Discover Master Class

Google Discover continues to drive enormous traffic opportunities for publishers and brands – but most teams still don’t have a reliable framework for earning and sustaining visibility there.

Join Metehan Yeşilyurt for a practical workshop focused on the technical, editorial, and strategic systems that drive Discover's success.

You’ll learn how to:

• Build Discover-ready pages with the right structured data, image optimization, canonical setup, and mobile-first best practices.
• Understand the freshness, quality, and topical authority signals that influence Discover visibility.
• Improve headlines and image selection to drive stronger click-through rates without relying on clickbait.
• Diagnose Discover traffic drops using a structured troubleshooting process covering technical, eligibility, indexing, and editorial checks.
• Create a repeatable editorial and SEO workflow your team can use week after week.

🤖 June 25: Claude Code For SEO Master Class

AI-assisted SEO operations are evolving incredibly quickly – and marketers who understand how to operationalize these workflows now will have a major advantage heading into 2027.

Join veteran AI SEO expert Will Scott to learn how to turn Claude Code into a true SEO command center for analysis, reporting, content creation, and AI-assisted strategy.

You’ll learn how to:

• Combine Search Console, GA4, Google Ads, SEO exports, and AI visibility data into smarter, faster workflows.
• Build reusable SEO project structures with prompts, QA systems, reports, and organized operational workflows.
• Turn SEO analysis into actionable briefs, refresh plans, FAQs, schema recommendations, outlines, and prioritized next steps grounded in real performance data.
• Repurpose SEO insights into LinkedIn posts, newsletter copy, webinar abstracts, sales enablement language, and more without duplicating effort.
• Apply practical guardrails and verification processes before AI-assisted outputs become client- or stakeholder-facing.