A Journal of Marketing Research study shows that the presentation of performance scores—whether as cumulative averages, individual (incremental) scores, or a combination—can significantly influence how people evaluate products, services, or individuals.
Read why physical branding and promotional merchandise matter more than ever as AI-generated content floods digital channels and online marketing spaces.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results in the Google SERP. Now, my eyes are set even higher as we marketers explore how to rank in AI Overviews.
More people are asking AI assistants to research products, compare options, and make recommendations for them. And once AI agents become the layer between people and the internet, marketers will not just need to convince you. They will need to…Read more ›
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness.
Generally, when a Google Business Profile email notice gets sent, especially the rejection notices, the details around that rejection are obscure and unknown. But Google seems to be trying harder to get more specific and detailed advice on the notices.
