A Journal of Marketing Research study shows that the presentation of performance scores—whether as cumulative averages, individual (incremental) scores, or a combination—can significantly influence how people evaluate products, services, or individuals.
Read why physical branding and promotional merchandise matter more than ever as AI-generated content floods digital channels and online marketing spaces.
Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.
Google has historically not posted a Doodle, a special Google logo, for Memorial Day in the United States. Instead, Google has placed an American flag and message below the search box over the past several years.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Some marketer automated their entire workflow. Cut their week to four hours and cloned their voice. Built an agent that drafts, ships, and reports on itself. Maybe whitened their teeth too. Elena Verna, CMO at Lovable, called it out perfectly:…Read more ›
Growing up, the only “top 10” I cared about was MTV’s Total Request Live (TRL). When I started working, that became the top 10 results in the Google SERP. Now, my eyes are set even higher as we marketers explore how to rank in AI Overviews.
Google AI Overviews appear in Google Search results for a growing share of queries, and if your content isn’t structured to earn a citation, you’re losing visibility to competitors who’ve already adapted. Unfortunately, the challenge isn’t awareness.
One of my earliest and most vivid childhood memories is of swimming in a cool pool bounded by boulders in the middle of a river in the mountains of Bulgaria, the late-afternoon sun casting komorebi on the water through the rustling leaves.
