In the Age of Bots, Bullying, and Brand Warfare, CMOs Need an Updated Brand Playbook When any opportunist with an X account can engineer brand outrage,
Large language models, trained on massive datasets, pose a risk to subscription-based and licensed content, undermining copyright and devaluing original work.
The nonalcoholic beer brand expects to hike its national media spend 120% over the year-ago period to capitalize on events like America250 celebrations.
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link is almost always a need for AI search analytics tools.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Following on the exciting announcements of Google I/O, Google revealed their vision for the future of marketing at a festival-themed Google Marketing Live 2026 (complete with plenty of Daft Punk references).
The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter.
Google announced it is making one uniform AI-agentic advisor named Ask Advisor that brings together Google Ads Advisor and Google Analytics Advisor, and I assume the beta Google Merchant Advisor.
