Meta has spent the last few years automating the core of what most performance marketing teams still consider their job. The targeting architecture, the bid adjustments, the placement decisions, the audience segmentation.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
It’s just a completely new way of working, also for SEOs. Instead of building every step of an SEO workflow yourself—like the setups you see all over n8n or Zapier—you simply describe the outcome you want. The agent takes it…Read more ›
Google has added markdown files, .md.txt files, to the Google Search help documents. But John Mueller from Google said that these are not being used for Search or generative AI responses in Search.
In this post, I’ll cover what content engineering actually is, its core components, whose responsibility it is, and how you can become a fully-fledged Content Engineer.
On the self-care app Finch, users care for a personalized digital bird by completing small acts of self-care like drinking water, tidying up and performing breathing exercises.
Zendesk replaces deflection bots with specialized AI agents at Relate 2026 — billed only on outcomes the company verifiably resolves.Continue reading...
