Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a...

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Tuesday, May 19, 2026

Marketing Dive

9 national TV publishers join initiative to address industry fragmentation

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

Hubspot

Brand mentions: How to track and measure visibility

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight.

Marketing Dive

How brands are taking the marketing pitch for the World Cup

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

Search Engine Roundtable

Daily Search Forum Recap: May 18, 2026

Here is a recap of what happened in the search forums today...

Social Media Today

Social media drives consumer discover, per Meta

The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.

ON-DEMAND TRAINING

American Marketing Association

Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Adweek

Visa Recruits Jason Sudeikis to Score Big at the 2026 World Cup

Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.

Digiday

Media Buying Briefing: What buyers expect out of this year’s upfront marketplace

Although no deals have been cut yet, outcomes will be a major factor in this year's negotiations, while complicating factors include measurement and flexibility.

CMSWire

Medallia vs. Qualtrics: The VoC Market Is Being Repriced

The VoC market is shifting from feedback collection to measurable outcomes. Here's what that means for buyers evaluating Medallia and Qualtrics in 2026.Continue reading...

Distilled

TikTok World 2026: Is the marketing funnel finally dead?

I was at TikTok World & Partner Summit last week, and the phrase that kept coming back to me was TikTok’s new positioning: “Watch it. Love it.

Search Engine Roundtable

66% Of SEOs Say AI Mode Won't Replace Google Search

I asked the SEO community if they think AI Mode will replace Google Search. With Google I/O coming up this Tuesday, there is a lot of speculation around this.

Digiday

‘Identity is the qualifier for AI’: Publicis’ $2.2 billion LiveRamp deal is a bet that whoever controls the data owns...

Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.

Marketing Tech

Ex-Google and Databricks engineers launch martech platform

A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed for mid-market.