Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to...

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Tuesday, May 19, 2026

Marketing Dive

How brands are taking the marketing pitch for the World Cup

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.

Hubspot

Brand mentions: How to track and measure visibility

Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight.

Search Engine Roundtable

Daily Search Forum Recap: May 18, 2026

Here is a recap of what happened in the search forums today...

Marketing Dive

9 national TV publishers join initiative to address industry fragmentation

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

Social Media Today

Social media drives consumer discover, per Meta

The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.

ON-DEMAND TRAINING

American Marketing Association

Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Digiday

Influencer boost budgets are throwing gas on social video spending fire

A rise in social video spending is being accelerated by the use of paid media to amplify the reach and effectiveness of influencer activity.

Marketing Tech

Ex-Google and Databricks engineers launch martech platform

A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed for mid-market.

Digiday

The case for and against clipping

Clipping is the creator growth hack of the year, but there are strong arguments for and against the practice. We break them down.

CMSWire

Medallia vs. Qualtrics: The VoC Market Is Being Repriced

The VoC market is shifting from feedback collection to measurable outcomes. Here's what that means for buyers evaluating Medallia and Qualtrics in 2026.Continue reading...

Adweek

Visa Recruits Jason Sudeikis to Score Big at the 2026 World Cup

Visa uses humor, star power, and exclusive fan perks to own the world's biggest sporting stage.

Social Media Today

YouTube launches digital training initiative in the UK

A partnership between the platform, the BBC and the National Film and Television School aims to create a modern digital skills training program.

Search Engine Roundtable

Google AI Mode Animated Invisible Edit & Copy Buttons

Google AI Mode is now showing an edit and copy button when you mouse your cursor near the search term or prompt. Otheriwse, the edit and copy button go hidden. Copy, copies the prompt and edit lets you edit the prompt.