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Why Nike’s CEO bought $2 million worth of shares at a low point for the company

“We’re in a cleanup mode, and we’re [in] resetting mode, getting our foundation set,” CEO Elliott Hill said.

Why Nike’s CEO bought $2 million worth of shares at a low point for the company

May 11, 2026, 9:13 AM EDT

By Steve Kopack and Craig Melvin

Nike is in “cleanup mode,” but its chief executive officer has nothing but confidence in the iconic American company.

CEO Elliott Hill spoke to NBC News in an exclusive interview last week at the company’s Beaverton, Oregon headquarters, where he said his faith in the company’s turnaround led him to purchase more than $2 million worth of the firm’s shares on April 13.

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