Here is a recap of what happened in the search forums today...
Here is a recap of what happened in the search forums today...
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Thursday, May 14, 2026
 
Search Engine Roundtable
Daily Search Forum Recap: May 13, 2026
Here is a recap of what happened in the search forums today...
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Digiday
TikTok launches MCP server to let AI agents run campaigns
The platform launched its own model context protocol (MCP) server during its sixth annual TikTok World event.
 
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Marketing Dive
CeraVe taps into basketball lore for latest social-first campaign
The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.
 
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CMSWire
The Real AEO Dashboard: Visibility, Representation and Sentiment
AI systems don’t simply rank brands anymore. They interpret them, compare them and frame them for buyers.Continue reading...
 
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Adweek
Coca-Cola Is So Good at Marketing, Everyone Forgot to Notice
Coca-Cola is the marketing masterclass we should have been studying all along.
 
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ON-DEMAND TRAINING
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American Marketing Association
Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

 
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American Marketing Association
Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. 

 
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Digiday
Why Target killed its creator program, launched 2 new ones
Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers.
 
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Social Media Today
Meta updates parental supervision tools
New controls in the company’s Family Center dashboard will build on Instagram’s existing Your Algorithm option, and additional alerts will provide more oversight.
 
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Search Engine Roundtable
Google Ads Teases New Dashboards Powered By Gemini
Google posted a tease for Google Marketing Live where Google Ads will be announcing new dashboards powered by Gemini. Google wrote on X, "Tired of manual reporting? Introducing Dashboards built with Gemini capabilities."
 
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Distilled
The Organic Media Mix: The Strategy Document Every CMO Should Be Building Right Now
For decades, the media plan has been the definitive artifact of marketing strategy. When the rubber meets the road – one page. Channels on the left, budget on the right, allocations mapped across the year.
 
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Social Media Today
Meta expands Meta AI chatbot access to Threads
The company said its trial rollout will be available in Argentina, Malaysia, Mexico, Saudi Arabia and Singapore, where users can query via tagging.
 
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Marketing Dive
Heineken urges US workers to embrace volunteer benefits and watch the World Cup
The brewer is offering soccer fans a way to find local volunteer opportunities that align with match days and is supporting the effort with a campaign.
 
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Chief Marketer
Driving Growth Through Scale, Culture, and Proven Performance
This Upfront season, advertisers aren’t just asking where audiences are — they’re asking whether their investments are actually working.