This week, I’m ruminating on the word mirage. It is a useful term for the ongoing debate over if and when agentic shopping – as in, people assigning agents the latitude and payment info to make purchases on their behalf – will actually happen.
The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal and cost-per-click bidding.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
Google now allows you to run vehicle ads in your Standard Shopping campaigns. Previously, this was only available in Performance Max for Vehicle ads only, according to PPC News Feed.
Google Ads has posted new help documentation on site visits assets, which we covered as tests numerous times - the label that says how many people visited the site.
Not sure where to start with social media marketing? This guide walks you through everything from choosing platforms to building a strategy that sticks.
