Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business...
Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business...
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Monday, May 11, 2026
 
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Adweek
Why Chasing Vanity Metrics Is Killing Your Social Strategy
Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.
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Harvard Business Review
Redesigning Your Marketing Organization for the Agentic Age
Organizations that move early will define how marketing operates in the coming era and capture compounding returns.
 
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Chief Marketer
Playing the Long Game: Vitalie Taittinger on Family, FIFA and Building a Brand for the Ages
How an independent, family-run Champagne house approaches building a global brand, what it means to put their flagship cuvée at the center of a limited FIFA edition, and why success, for Taittinger, is measured in decades rather than quarters.
 
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Adweek
Marketers on the Move: Hires and Exits at GM, Old Navy, Canva, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
 
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Social Media Today
Linkedin partners with Amazon Ads
The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.
 
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ON-DEMAND TRAINING
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American Marketing Association
Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

 
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American Marketing Association
Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. 

 
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Chief Marketer
Identity Without Oversight
If a tree falls in a forest, does it make a sound? And if a UID2 doesn't work -- does anyone notice? Inside a UID2 mix-up that has a publisher questioning the value of alt IDs.
 
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SEMrush Blog
How to find and fix what AI gets wrong about your brand
Learn how to identify, trace, and fix incorrect information about your brand in AI answers.
 
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CMSWire
The CMO's New Mandate: Architect Influence, Not Just Awareness
The CMO role has outgrown brand storytelling. Today's marketing leaders are expected to drive revenue, orchestrate AI and make creativity a competitive weapon.Continue reading...
 
Journal of Consumer Research Advance Access
Made With AI: Consumer Engagement with Social Media Containing AI Disclosures
AbstractSocial media shapes how people connect, communicate and consume information.
 
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Digiday
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it.
 
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Digiday
The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI
The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.
 
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Fortune
Tapestry thinks it’s cracked the code of ‘expressive luxury’ for Gen Z: a ‘Goldilocks’ combo of aspirational and...
The Coach parent delivered a record quarter, with its flagship brand posting 29% revenue growth—powered by a Gen Z flywheel may be just getting started.