Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business...

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Monday, May 11, 2026

Adweek

Why Chasing Vanity Metrics Is Killing Your Social Strategy

Viral Nation's Richelle Batuigas on aligning social media performance with meaningful business outcomes.

Marketing Dive

Where Trade Desk sees advertising opportunity following bruising Q1

The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start to treat walled gardens as “leftovers.”

Search Engine Roundtable

Google Search Ranking Volatility Heated Today - May 8th

Many of the third-party tracking tools, not all, but many, are showing some heated volatility this morning around Google Search's ranking positions. I am also seeing some early chatter within the SEO industry about movement in their rankings.

Digiday

The Trade Desk’s $689M revenue beat is blunted by the departure of CSO Jacobson to OpenAI

The DSP confirms the pending exit as PubMatic reports Q1 revenues of $62.6 million, capping off a bumper week of ad tech earnings.

Harvard Business Review

“Cyber Defense Has to Move at the Speed of AI”

As AI accelerates the scale and sophistication of cyber threats, business leaders must rethink their cybersecurity strategies and prioritization.

ON-DEMAND TRAINING

American Marketing Association

Data Visualization & Storytelling

Leave this workshop thinking differently about how to communicate with data and armed with some tangible techniques to do so immediately.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.

Seth's Blog

Empathy is difficult

Seth Godin's Blog on marketing, tribes and respect

Fortune

Asia’s ultra-luxury Capella Hotels brand plans to double its portfolio by 2030, starting with Florence and Riyadh

CEO Roland Fasel tells Fortune he's looking at "gateway cities" for growth.

Hubspot

6 generative engine optimization benefits every marketer should know

You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize.

Social Media Today

Linkedin partners with Amazon Ads

The collaboration will let advertisers buy CTV ads targeting professional audiences via Amazon DSP.

Fast Company

Adidas just dropped its best World Cup ad in 20 years

With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising.Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features...

CMSWire

What NiCE's Q1 2026 Results Reveal About Agentic AI in the CX Enterprise

NiCE's Q1 results, a candid earnings call and a ServiceNow launch paint a detailed picture of where agentic AI in CX is heading — and what it takes to get ROI.Continue reading...

CMSWire