The platform is becoming the official travel partner of the livestreamer known for his...

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Thursday, April 30, 2026

Marketing Dive

Expedia bets on creator-led marketing with IShowSpeed partnership

The platform is becoming the official travel partner of the livestreamer known for his globe-trotting endeavors and rabid Gen Z fandom.

Social Media Today

LinkedIn expands off-platform event promotions

Marketers can now use the app’s on-platform tools to promote webinars and other experiences with or without an Event Details Page.

Digiday

‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen

The move is one of the more concrete signs yet that the holdcos are serious about dismantling the programmatic supply chain they've long complained about but remained dependent on.

Seth's Blog

Photoshopping the package

Seth Godin's Blog on marketing, tribes and respect

SEMrush Blog

How to build brand visibility in AI search

Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Digiday

Podcast engagement drives brand audio spending ahead of World Cup

Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer's big moment.

Adweek

Mastercard Is Building for a World Where AI Makes the Decisions

Plus, how experiential marketing builds brand equity that traditional advertising no longer can.

Search Engine Roundtable

Google Ads Preview Impact Of Negative Keywords (& More)

Google Ads is testing a way for advertisers to preview the impact of a change, like adding negative keywords. It seems to be called "Preview impact estimates" and lets you estimate the impact of, in this case, adding specific negative keywords.

Adweek

Pitch Deck: How This Creator-Founded Energy Drink Brand Raised $6 Million

Three-year-old energy drink brand Neutonic has raised $6 million to fund expansion across the U.S., U.K., and other international markets.

Moz

How to Integrate PR & SEO for Maximum Brand Visibility

Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.

Chief Marketer

Stop Scaling Mediocre Ads: How AI Can Actually Elevate Performance Marketing

In a largely creative industry like advertising, performance marketing can seem a bit soulless. Algorithms, tracking and optimization can help us reach targets quicker and more efficiently.

HubSpot