I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out...

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Thursday, April 30, 2026

Chief Marketer

What A Lead Generation Conference Taught Me About Fixing Ad Ops

I didn’t expect to walk into a lead generation and customer acquisition-focused event and come out thinking about ad ops. But that’s exactly what happened when I traveled to Las Vegas for Leadscon last week.

Adweek

Mastercard Is Building for a World Where AI Makes the Decisions

Plus, how experiential marketing builds brand equity that traditional advertising no longer can.

Digiday

The rise of deepfakes poses a new trust challenge for publishers

As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.

Chief Marketer

Avoid These Three Mistakes When Reaching Out to Journalists

Understanding what journalists don't want is just as important as understanding what they do want.

Social Media Today

Google expands AI search mode to YouTube

The conversational query tool is currently available to Premium subscribers and offers more interactive results for user queries.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Search Engine Roundtable

Google Local Panel With Show More Action Buttons

Google is testing removing some of the action buttons on local panels, Google Business Profiles, including call and share, and replacing it with a numbered show more button. Clicking on that button opens up those additional action options.

Digiday

‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever

The ad industry’s hottest M&A target isn’t what you think.

Adweek

Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs

The company rolled out a 10-agent marketing “toolkit” to help small and medium-sized brands compete in the AI era

CMSWire

Brand Strategy Isn’t Dead — It’s Becoming the Only Moat That Matters

AI can generate content. It still can’t generate trust, distinctiveness or a reason to care. That’s where brand strategy returns to center stage.Continue reading...

Search Engine Roundtable

Daily Search Forum Recap: April 29, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Some Google AdSense vignette ads may trigger the new back button hijacking search penalty...

Moz

How to Integrate PR & SEO for Maximum Brand Visibility

Unlock higher brand visibility, more topical authority, and increased discoverability with a unified PR and SEO strategy. Learn how to break down silos, align your goals, and maximize your brand reach with practical tips.

Marketing Dive

Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.