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Thursday, April 30, 2026

Adweek

The Funnel Is Dead: Now What?

Search Engine Roundtable

Google AI Overview Ask Anything Box Sticks As You Scroll

Google is testing having the AI Overview box "Ask Anything" section stick to the bottom of the Google Search box as you scroll down the AI Overview and the search results. This keeps AI Mode in your face during the whole search experience.

Marketing Dive

Fossil sees 57% brand recall lift with InMobi’s full-funnel ad solution

Using the Ad Experiences solution, the watchmaker achieved 20.5 million total impressions and a unique reach of 7.1 million for its spring campaign.

Social Media Today

Google expands AI search mode to YouTube

The conversational query tool is currently available to Premium subscribers and offers more interactive results for user queries.

CMSWire

Brand Strategy Isn’t Dead — It’s Becoming the Only Moat That Matters

AI can generate content. It still can’t generate trust, distinctiveness or a reason to care. That’s where brand strategy returns to center stage.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Search Engine Roundtable

Google Local Panel With Show More Action Buttons

Google is testing removing some of the action buttons on local panels, Google Business Profiles, including call and share, and replacing it with a numbered show more button. Clicking on that button opens up those additional action options.

Marketing Dive

Coors Light elongates name to celebrate World Cup goals

The campaign, which includes a national ad spot by Droga5, is also timed to the brand’s release of its first nonalcoholic beer next month.

Adweek

Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM

A new offering lets Snapchat users interact directly with branded Snaps served in their inbox, turnings ads themselves into AI chatbots.

HubSpot

15 Competitor Monitoring Tools Teams Actually Use (2026)

Discover 15 essential competitor monitoring tools to enhance your marketing strategy and act faster against rival moves in SEO, social media, paid ads, and more.

Social Media Today

LinkedIn expands off-platform event promotions

Marketers can now use the app’s on-platform tools to promote webinars and other experiences with or without an Event Details Page.

Chief Marketer

Cynopsis Sports 04/28/26: Fubo Focuses on Phones

Tuesday April 28, 2026 Good morning! It’s Tuesday, and this is your monthly Cynopsis Sports newsletter. GAME ON Sports have become the dominant driver throughout each corner of the media ecosystem.

Digiday