Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up...

	View in Browser
Wednesday, April 29, 2026

Chief Marketer

Ready, Set, Upfront

Gone are the days when the TV upfronts were exclusive to legacy broadcasters. Amazon is gearing up for its third upfront event next month in New York City.

Seth Godin Marketing

Puddles

When there is motion, it creates an impact of the environment. First, the path is barely noticeable. But then, others see the hint of a path and walk on it, making it more clear. Finally, the path becomes the route. Sometimes there’s a small rut.

Marketing Dive

Buchanan’s celebrates Latino community, culture ahead of World Cup

The campaign includes a collaboration with musician Rauw Alejandro, on-site activations and a limited-edition bottle collection.

CMSWire

Microsoft Launches Real-Time Voice Agents, New Agentic Features Across Dynamics 365 CX Portfolio

Microsoft expanded agentic AI across Copilot Studio and Dynamics 365, adding real-time voice and autonomous agents for service and sales teams.Continue reading...

Adweek

Dentsu Bolsters Americas Leadership as It Seeks Turnaround in Key Region

Positions focused on client experience aim to restore the Japanese holdco’s trajectory in North America

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Distilled

AI got you discovered. Now what?

Copy article as Markdown AI visibility is table stakes for travel brands now, and if you’re not there yet, here’s where to start. But let’s say you’re there. Someone finds your brand through one of those engines and goes looking for more. What happens next?

CMSWire

The Chief Experience Officer Isn’t a Vanity Title. It’s a Leadership Test.

The chief experience officer role is easy to mock and harder to execute. The real issue is whether companies empower leaders to align silos and drive change.Continue reading...

Contently

The #1 Role Your Content Team Needs in 2026 Is a Managing Editor

AI makes content cheap to produce. What separates brands that matter is editorial judgment. Why every content team in 2026 needs a managing editor.

Adweek

Upfront Shocker! TelevisaUnivision Switches Ad Sales Chiefs: Tim Natividad Out, John Kozack In

TelevisaUnivision changes ad leaders just weeks ahead of the annual TV upfront week presentations.

Hubspot

AI visibility score: How to summarize your AI visibility

Your brand’s AI visibility score covers the part of the search landscape that traditional SEO rank tracking can’t see. Tracking it is becoming as essential as monitoring Google rankings — and a lot harder to pin down.

Social Media Examiner

Intro to Claude Cowork: How to Get Started

Looking for a way to get actual work done with AI, not just chat with it? Tired of micromanaging every step of an AI conversation only to hit context limits before you finish?

Social Media Today