Creators can now block or suggest post keywords that align with clips, although the app will still...

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Tuesday, April 28, 2026

Social Media Today

TikTok lets users add relevant keywords to metadata

Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions.

Marketing Dive

How ‘Devil Wears Prada 2’ designed a ‘fashion collection’ of brand partners

Diet Coke, L’Oréal, Grey Goose, Starbucks and others use a variety of marketing tactics to deepen partnerships with the highly anticipated sequel.

Hubspot

How to Optimize Content for ChatGPT: An AI Discovery Guide

A lot is going on in search today. Google still reigns supreme, but the competition and evolution coming from AI alternatives have many marketers wondering how to optimize for ChatGPT.

Search Engine Roundtable

Google Tests AI Label On Search Ads

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.

Seth's Blog

Warm pistachios

Seth Godin's Blog on marketing, tribes and respect

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Marketing Dive

Celsius unites sports, music and culture ahead of soccer-centric summer

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”

Adweek

Goodway Group and Optable Partner to Feed AI Agents Cleaner Data

AI agents are flooding ad tech. Agencies are still fixing their data

Digiday

Advertisers are flying blind on ChatGPT ads — Adthena wants to change that

Adthena has launched ChatGPT AdBridge -- a tool which aims to turn clients' existing Google Ads accounts into ready-to-run ChatGPT campaigns.

Adweek

Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Standards

Google’s GeminiVeo and Nano Banana fix creator content.

SEMrush Blog

Why AI Is Citing Third-Party Sources Instead of Your Site?

Learn how AI tools like ChatGPT & Perplexity choose and cite sources. Check if your site is in sources and what to do if it’s not.

Chief Marketer

‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign

Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. The protagonists are depicted as being almost impossibly calm and in control, with every detail buttoned up in a way that rarely matches real life.

Brain Pickings