Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real...

	View in Browser
Tuesday, April 28, 2026

Digiday

Marketers join OpenAI’s ad pilot, nudged by FOMO

Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.

Chief Marketer

‘Bake It Till You Make It’: Inside Quicken’s Kid-Run Small-Business Campaign

Most financial marketing that’s aimed at small business owners has a cookie-cutter feel. The protagonists are depicted as being almost impossibly calm and in control, with every detail buttoned up in a way that rarely matches real life.

Marketing Dive

Celsius unites sports, music and culture ahead of soccer-centric summer

Soccer stars, DJ Diplo and creator Marlon Garcia feature in a new ad that reimagines the brand’s “Live. Fit. Go.” slogan as “Live. Fit. Goal.”

Search Engine Roundtable

Google Tests AI Label On Search Ads

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this.

Digiday

Meta eyes CTV expansion to fuel its next wave of ad growth

Tipped to become the largest advertising company in the industry in 2026, Meta is quietly laying the groundwork for a move into CTV advertising, …

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Social Media Today

TikTok lets users add relevant keywords to metadata

Creators can now block or suggest post keywords that align with clips, although the app will still retain oversight to avoid unrelated suggestions.

Marketing Dive

The pros and cons of adding AI to first-party experiences

Major brands are introducing AI into their experiences, but are consumers interested in using these options over more traditional channels?

Social Media Today

Instagram improves Insights UI, adds new metrics

The updated elements provide a simpler way to access key performance data for posts and Reels.

Brian Solis

Fear is rising, Trust is falling, and the AI industry has no one to blame but itself…and what to do about it

Fear is rising. Trust is falling. And the AI industry has no one to blame but itself.

Adweek

Omnicom’s New Influencer Tool Uses Agentic AI to Tweak Content For Brand Standards

Google’s GeminiVeo and Nano Banana fix creator content.

Search Engine Roundtable

Bing Tests Less Clickable Links In Copilot Search Results

Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but here, Bing is testing only linking the citation mark at the end.

SEMrush Blog