Stagwell is set to work with The Trade Desk to embed AI agents built with its Koa software into the agency network’s ad tech stack, making the companies the latest industry players to pair off in search of an advantage.
Increasingly, viewers turn on their TVs without a fixed plan. Nielsen estimates that viewers spend as long as 10.5 minutes browsing on the home screen before they decide what to watch. Partner insights from Nexxen.
The core difference between a live stream and a VOD is the sheer simultaneous volume of ad requests. Success hinges on a globally distributed architecture, where decisions and delivery occur closest to the user to minimize latency.
AI may be speeding up media buying, but it’s also exposing cracks in how agencies execute. As independent agencies hit operational limits, they’re turning to partners to scale without sacrificing client trust.
