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Dozens of enterprise software firms have shifted away from charging customers flat, per-user subscription fees as AI threatens their seat-based pricing model.
By the end of 2025, 79 of the 500 software companies tracked by former OpenView partner Kyle Poyar, including HubSpot, Adobe and Salesforce, had begun charging customers additional fees based on how much AI they’re using. That’s more than double the figure in 2024.
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