By pairing star journalists with a subjectspecific standalone YouTube channel, The Financial Times...

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Thursday, April 23, 2026

American Marketing Association

Research Insight | Sales Contests Are Broken—Here’s How to Make Them Effective

Read more about Research Insight | Sales Contests Are Broken—Here’s How to Make Them Effective - from American Marketing Association

PPAI

Marketing’s Most Overlooked Advantage: Brand Presence

In A Digital World, Marketers Must Remember To Optimize For Presence

Digiday

How The Financial Times is betting on personality-led vodcasts as its next subscription lever

By pairing star journalists with a subjectspecific standalone YouTube channel, The Financial Times hopes to deepen parasocial relationships offplatform and cultivate future subscribers.

Search Engine Roundtable

Daily Search Forum Recap: April 22, 2026

Here is a recap of what happened in the search forums today...

Search Engine Roundtable

ChatGPT Ad Manager Interface

Here are some early screenshots and videos of the ChatGPT ad management interface that some OpenAI advertisers have access to. You can see that you can create campaigns, ad groups, budgets, CPC limits, conversions and much more.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

CMSWire

From Basic Utility to Strategic Advantage With Enterprise Site Search

New research uncovers the difficulties of gaining measurable insights from native CMS/DXP search and how switching to third-party solutions can help.Continue reading...

Social Media Today

Meta sued by Consumer Federation of America

A new lawsuit alleges that the company profited from scam advertising and intentionally allowed fake promotions to continue despite promises to crack down.

Chief Marketer

Backstage With Chief Marketer: Q&A With Christian Muche, Co-founder of POSSIBLE

Ahead of POSSIBLE 2026, Chief Marketer connected with Christian Muche, Global President and Co-founder of the annual event to discuss what's new this year.

Buffer

I’m Growing on Instagram After 10 Years — Here’s What I‘m Doing Differently

Why I'm pivoting from Threads to Instagram and everything I'm doing to grow to 5,000 followers by the end of Q2.

Hubspot

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors.

Adweek

Code and Theory’s New President Will Help CMOs Navigate AI Complexity

VML vet JJ Schmuckler joins to lead the digital transformation network into its next era

Social Media Today

LinkedIn’s new tool lets you test the outputs of various AI models

The testing tool is designed to help LinkdIn members select the best AI tool for their use case.