Rather than concentrating efforts during Pride Month, organizations should embed allyship into...

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Thursday, April 23, 2026

American Marketing Association

Research Insight | Sales Contests Are Broken—Here’s How to Make Them Effective

Read more about Research Insight | Sales Contests Are Broken—Here’s How to Make Them Effective - from American Marketing Association

PPAI

Marketing’s Most Overlooked Advantage: Brand Presence

In A Digital World, Marketers Must Remember To Optimize For Presence

Harvard Business Review

Research: When Corporate LGBTQ+ Allyship Only Happens in June

Rather than concentrating efforts during Pride Month, organizations should embed allyship into everyday policies, benefits, and leadership priorities.

Search Engine Watch

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving?

Chief Marketer

Is Streaming Too Focused on Latency?

For years, the difference between streaming and broadcast TV was a wide latency gap. That discrepancy has since shrunk as streaming latency improved from around 15-20 seconds to the lower teens.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

Zocdoc Names Lyft’s Brian Irving as Its First CMO

Irving arrives as Zocdoc expands beyond scheduling to play a more active role in how patients find and access care.

Adweek

WPP Restructures Commerce Expertise Into One Team

The creation of WPP Commerce is the first step in the holding company's two-year turnaround plan.

Harvard Business Review

What Sets Superteams Apart from the Rest

A small percentage of teams perform exceptionally well and have fun while doing it. And the secret to their success isn't innate talent. It's the way they work together.

Digiday

How native CTV is solving the channel’s attention problem

Karim Rayes, Chief Product Officer, Nexxen Last month’s NewFronts made one thing unmistakable: CTV has moved decisively into its performance era. The …

Digiday

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Faced with the ever-increasing incursion of LLMs, the majority of independent ad tech players are faced with the option of either bulking up or …

Social Media Today

Snap CFO steps down

Derek Andersen’s departure comes as the company undergoes layoffs and faces stagnant user growth ahead of the launch of its AR glasses.

Social Media Today

Social media usage can impact kids’ reading skills

A recent study published in the Journal of Research on Adolescence found that teens who use apps regularly can struggle with word recognition and pronunciation.