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Thursday, April 23, 2026

American Marketing Association

Research Insight | Sales Contests Are Broken—Here’s How to Make Them Effective

Read more about Research Insight | Sales Contests Are Broken—Here’s How to Make Them Effective - from American Marketing Association

PPAI

Marketing’s Most Overlooked Advantage: Brand Presence

In A Digital World, Marketers Must Remember To Optimize For Presence

Social Media Today

YouTube expands access to AI likeness detection tools

The platform will now allow actors, athletes, creators, musicians and others to detect and request removal of deepfake images and videos.

Social Media Today

Google updates Ad Advisor with additional agentic safety features

The artificial intelligence-powered tool will now include elements to help marketers troubleshoot elements and obtain instant certifications.

CMSWire

From Basic Utility to Strategic Advantage With Enterprise Site Search

New research uncovers the difficulties of gaining measurable insights from native CMS/DXP search and how switching to third-party solutions can help.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

CMSWire

AI Broke Your Content Governance — Now What?

Shadow content, IP risk and brand drift are rising fast. Here’s how governance evolves to keep up without killing speed.Continue reading...

Hubspot

AEO Strategy for B2B: 9 Tactics to Increase B2B Answer Engine Visibility

Research shows that 32% of buyers discover new B2B vendors using generative AI chatbots. This is why an answer engine optimization (AEO) strategy for B2B businesses is essential. AI-driven answer engines help buyers discover, evaluate, and shortlist vendors.

Adweek

Zocdoc Names Lyft’s Brian Irving as Its First CMO

Irving arrives as Zocdoc expands beyond scheduling to play a more active role in how patients find and access care.

Marketing Dive

How AI is making ad creative faster — and more fair

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.

Adweek

EDO Strikes Back Against iSpot By Offering TV Intelligence Data For Free

Ahead of Upfronts, EDO is giving away data that other rivals charge for in a new move to undercut iSpot

Distilled

The End of Creative Guesswork

Ad creative is the biggest driver of paid media performance, but for years it’s also been the hardest thing to measure. That’s the problem we set out to solve when we built Creative Intelligence.

Digiday