Powerful brands plan to capitalize on opportunities now and prepare for future growth to endure...

	View in Browser
Wednesday, April 22, 2026

Search Engine Watch

2023, the year of SEO: why brands are leaning in and how to prepare

Powerful brands plan to capitalize on opportunities now and prepare for future growth to endure the economic conditions in 2023

Marketing Tech

Email ROI claims meet a more complicated reality

Email marketing still carries one of the strongest reputations in digital marketing, with some commentators claiming it provides a 40x return on the investment placed into the tool cost and labour required.

Chief Marketer

Experiential Marketing Trend of the Week: Aura Readings

In the age of thoughtful takeaways and vibe checks, consumers are lining up to have their “energy” captured, visualized, and interpreted at events.

Adweek

Inside Paramount’s 2026 Upfront Dinners

These are Paramount's first upfront dinners following its $8 billion merger with Skydance.

Search Engine Roundtable

Google: When It Comes To SEO, Nobody Knows Everything

Google's John Mueller said the other day that "SEO is not belief-based, nobody knows everything, and it changes over time." Super true, I've been covering SEO changes over the years and I spot this all the time.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Adweek

Gallo’s Britt West on Fixing Wine’s Relevance Problem and Recruiting the Next Generation

Challenging some marketing misconceptions about the challenges facing the wine industry.

Search Engine Watch

How do you hire an SEO manager?

Tips and considerations to get it right first time

Marketing Dive

Heinz kicks off NFL deal by inducting 57th draft pick into new club

The league’s first global condiment partner will plaster its hometown of Pittsburgh — the location of the 2026 draft — with OOH ads.

Fortune

Nike’s ‘Walkers Tolerated’ sign at the Boston Marathon was meant to fire up runners. Instead, it insulted them.

The sign sparked a backlash that reveals deeper problems for the brand.

Search Engine Roundtable

Google: You Can Do A Lot Of SEO That Don't Work & Still Do Ok

Google's John Mueller said that since SEO is complex, multifaceted, and resilient, you "can do a lot of things that don't work & still do ok." Meaning, you can mess up on several SEO things and still do well with search rankings.

Social Media Today

Meta plans large-scale job cuts beginning in May, says Reuters

The company is reportedly looking to reduce its global workforce by about 10%, or approximately 8,000 people, as it increases its reliance on artificial intelligence.

Social Media Today

Meta previews updates for its Edits app

At a webinar to celebrate the video editing platform’s one-year anniversary, the company announced improved captions, as well as better effects customization and memory.