April 22, 2026 | SIGN UP
Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING
I recently had an unpleasant experience with my bank that reminded me something we all know and have experienced many times in our lives: for all the talk of putting the consumer first, most corporations do exactly the opposite. Companies are out to make money, and if the consumer gets hosed along the way, tough luck.
This reality keeps getting echoed across the media and marketing spectrum -- from more and more sports moving onto streaming platforms (the NFL is currently defending its media rights moves to the FCC and DOJ) to a new proposed identity system my colleague Tim Peterson writes about in his Future of TV Briefing, below, that could further jeopardize consumers' privacy. As if their privacy isn't already in major jeopardy with data hacks and identity theft rampant across the digital landscape.
It's understandable that companies, leagues and agencies want to make as much money as they can. But consumers – AKA people –will only take so much before they switch to another brand, another channel, another bank, another team. Best to keep that in mind.
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