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APRIL 22, 2026 |
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In this edition: |
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TOP STORY |
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The anti-aging market isn’t fueled by broad, mass adoption. In reality, only about 10% of US consumers actively prioritize preventing signs of aging, according to YouGov’s 2026 Anti-aging report. |
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Consumers fall into three distinct segments based on how important preventing signs of aging is to them, per YouGov. |
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IN THE NEWS |
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Rising gas prices boost sales but cause consumers to pull back on discretionary spend. Consumer spending at gas stations surged 18.1% YoY in March, as rapidly rising gas prices helped drive a 4.0% increase in overall retail and food services spending, per the US Census Bureau. |
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Walmart invests in stores to rebalance growth. The retailer will remodel over 650 Supercenters and Neighborhood Markets and plans to open around 20 stores through early 2027—it’s already opened four this year. |
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Home Depot deepens retail media push with Reddit and Pinterest partnerships and new tools. Advertisers on Home Depot’s retail media network will be able to launch Reddit and Pinterest ads directly through the platform, the retailer announced. |
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EMARKETER SUMMIT |
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Four weeks to EMARKETER’s Ad Buyer Strategies Summit at City Winery NYC. Built around analyst insight and real-world perspectives. Suzy Davidkhanian and Arielle Feger press commerce media on performance with Newell Brands, Horizon Commerce, Chobani, Ferrero, and PayPal Ads. Sarah Marzano breaks down our spring advertising forecasts. Ross Benes takes on converged TV after the Upfronts with Hershey, Haleon, M+Saatchi Performance, and Philo. Nate Elliott digs into AI’s rewrite of search with Bayer, Mondelez, Seer Interactive, and Gist. Fireside chats with NBCUniversal’s Mark Marshall and Digitas’ Liane Nadeau. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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Simply investing in commerce media campaigns is no longer enough, experts warn. Growth now requires deep engagement and careful planning. |
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“Monetization is expanding across the broader customer journey in-store, in-app, [and through] loyalty programs and service interactions that are coming in,” said Saket Mehta, chief revenue officer for Nift, at EMARKETER’s Commerce Media Trends 2026 summit. |
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PODCAST |
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We discuss the main reasons people return items, the different policies to get returns under control, and the number one way to reduce returns. |
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