PARTNER CONTENT

For three powerful days, the global beauty industry comes together to source, connect, and scale.

If growth is in your 2026 plan, Cosmoprof North America Las Vegas is where it starts. Here are 5 reasons why the industry keeps returning — and why brands choose to exhibit.

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The U.S. remains the most competitive beauty market — and the biggest opportunity.

That’s why 40+ countries exhibit at Cosmoprof North America Las Vegas, connecting directly with buyers, retailers, and partners actively sourcing.

For attendees: global innovation, all in one place.

For exhibitors: a clear path to enter and grow in the U.S. market

In today’s environment, brands need more than visibility. They need:

Clear pathways into the U.S. market
Trusted partners across the supply chain
Insights that drive real business decisions

Cosmoprof North America Las Vegas is built to deliver exactly that.

Retail-ready indie brands. Trend-forward innovators. Dedicated Korean Beauty sections. This is where products get picked up, partnerships get signed, and brands expand.

For attendees: discover new brands and trends.

For exhibitors: get in front of buyers actively looking to place product.

Retailers, distributors, founders, and investors attend to source partnerships and accelerate growth.

Past editions welcomed buyers from Nordstrom, Clinique, Revlon, Target, Von Maur, and other leading retailers — all actively sourcing.

If you’re attending, this is access.

If you’re exhibiting, this is direct connection to decision-makers.

Expert-led sessions on retail strategy, digital acceleration, and supply chain trends — plus 10 years of Entrepreneur Academy.

Get the insights you need to compete and grow in today’s market.

Why It Matters Now

Retail cycles are accelerating.

International brands are entering the U.S. faster than ever.

Buyers are sourcing earlier. Competition is intensifying.

The companies that win in 2026 will be the ones building relationships now.

Be there when business gets done.

REGISTER TO ATTEND

APPLY TO EXHIBIT

*WWD READERS SAVE 25% ON ATTENDEE REGISTRATION WITH CODE 26LVWWD

COSMOPROF: A NEW WORLD FOR BEAUTY. Join us and discover all the global shows >>

ORGANIZER - USA BEAUTY LLC

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