Hi there,

Watching video was the most popular activity adults did on their phones last year, accounting for 36.1% of time on device, according to our forecast. With attention shifting to video, it’s no surprise that mobile video ad spend is set to surpass mobile search for the first time this year.

Download a new EMARKETER report, "The In-App Advantage: Capturing Attention Through Mobile Video," to learn the behavioral forces behind mobile video’s rise and what they mean for your media strategy, from the platforms commanding the most mobile screen time to the short-form formats reshaping creative and placement decisions.

Enjoy the insights,
Emmy Liederman
Analyst, Media Content
EMARKETER

Made possible by T-Mobile Advertising Solutions.