Hi there,

Nearly nine in 10 marketers are at least slightly confident that mobile gaming reaches their target audience, but only one in 10 say their organizations use the channel regularly, according to EMARKETER/Admazing data.

It’s an interesting contradiction. See what 114 US marketers told us about measurement, audience reach, and the case for making a play for this channel in a new research report, "From Experiment to Essential: Why Mobile Gaming Belongs in the Modern Media Mix."

AVAILABLE NOW

Enjoy!
Peter Allen Clark
Senior Analyst and Editor, Media
EMARKETER

Created in partnership with Admazing.