April 21, 2026  |  SIGN UP

PRESENTED BY

Ronan Shields
SENIOR REPORTER, AD TECH

Separate developments at The Trade Desk and Magnite point to broader leadership recalibration across the sector. The Trade Desk’s recent senior departures — widely framed as a “changing of the guard” — were followed by a C-suite reshuffle at Magnite.

Last week, the supply-side platform confirmed the exits of CMO David Hertog, CPO Adam Soroca, and CSO Erik Hovanec. The changes are understood to have been made with a view to sharpening Magnite’s commercial posture and deepening buy-side alignment, underscored by expanded remits for Sean Buckley (president, revenue & market strategy) and Katie Evans (president, product & operations).

One industry source said the overhaul accelerates a pivot away from a more “purely strategic product approach,” adding: “It’s a very clear change in direction.”

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