A Reddit thread asks if there are any issues with Google Search handling a domain name that has a...

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Tuesday, April 21, 2026

MoEngage

Your AI Does What You Tell It. That's the Problem.

A live panel with a former Forrester VP and a Fortune 500 marketing leader on where automation ends and human judgment has to take over. May 13. Free to attend.

Search Engine Roundtable

Can Google Handle Domains With One Letter Difference? Usually

A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that usually this is not a problem from Google Search.

Adweek

Focus on Partnerships, Not Paychecks: Why Agencies Must Reinvent Themselves

Three agency leaders on why legacy and fee-based are no longer viable.

Adweek

Casper Returns to Advertising With Daymares You Can Finally Sleep Off

Casper hopes to regain momentum with first work from Orchard.

Marketing Dive

‘We’re not Nespresso’: Inside Green Mountain Coffee Roasters’ new campaign

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as a mascot — not a celebrity ambassador.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Social Media Today

Threads will add Broadcast Channels-style feature called live chats

Threads Chief Connor Hayes announced the update at Coachella and said it would be available in the app over the next few weeks.

Distilled

Your AI Visibility Data Is Wrong (And That’s Okay)

Let’s start with something that tends to make CMOs (to say nothing of CFOs) very uncomfortable: none of your AI visibility data is accurate. Not Profound. Not seoClarity. Not Peec, not AirOps, not whatever platform you’re piloting right now.

Chief Marketer

TV Marketing Matters for Branding Boost at Batteries Plus

The retail chain of all things batteries is switching its TV buying strategy to target specific audiences on cable TV in a cost-savings move, the VP of Marketing said. Batteries Plus touts its associates as the brand’s differentiator in its new spots.

Digiday

Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

Agentic commerce has moved from hype to reality — at least that’s the bet Mondelez seems to be placing. The idea that AI bots will shop on behalf of …

Chief Marketer

What Happens When The Attribution Cartel Meets Advertising’s Halo Effect?

With everything else going on in 2026, at least we don’t have Google’s “Privacy Sandbox” to worry about. The high-profile project is over. Or is it? Not quite.

Search Engine Roundtable

Daily Search Forum Recap: April 20, 2026

Here is a recap of what happened in the search forums today...

Digiday

As upfront negotiations near, buyers chart path through complex sports market

Hopping between streaming services and TV networks to follow your favorite team’s ups and downs has become an inconvenient and expensive fact of …