Hi Pawe?,
Every HOTH X campaign starts with a technical SEO audit. There is a reason for that.
Before we build links, create content, or optimize for AI visibility, we need to know what the site looks like under the hood. Technical issues can quietly undermine everything else you are doing.
Here is what our audit covers:
- Crawlability. Can search engines and AI bots access your most important pages?
- Indexation. Are the right pages indexed? Are the wrong ones?
- Core Web Vitals. Page speed, layout stability, and interactivity.
- Schema and structured data. Is AI getting the signals it needs to understand your business?
- Internal linking. Are you passing authority to the pages that matter most?
- AI bot access. Are GPTBot, ClaudeBot, and others being blocked or served properly?
The output is not just a list of errors. It is a prioritized action plan that tells you exactly what to fix and in what order.
Think of it as the diagnostic step. You would not start a fitness program without knowing your baseline. Same principle here.
