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APRIL 21, 2026 |
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In this edition: |
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TOP STORY |
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Energy drink brand Accelerator Active Energy believes their history with athlete creators gives them a competitive edge in connecting with fans. |
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This month, they'll roll out a new campaign led by gymnast Livvy Dunne, where both professional and informal videos will showcase revamped packaging and the athlete's own affection for the brand. One short in the "This Can. So You Can." campaign has Dunne celebrating
1 million cans sold of her favorite flavor, Cotton Candy. |
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IN THE NEWS |
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Walmart experiments with using stores to stage marketplace items. Walmart is testing a program in several Dallas stores that stocks select third-party merchandise in back rooms, making those items available for store pickup and delivery, per the Financial Times. |
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Amazon’s Summer Beauty Sale deepens category dominance. Over the two-week event, shoppers will get up to 30% off skincare, makeup, haircare, personal care, wellness, fragrance, and men’s grooming products, along with flash deals and access to Amazon-exclusive sets. |
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Live FAQ: How the US Supreme Court’s tariff reversal could shift retail and search growth. The US Supreme Court ruled on February 20 that President Donald Trump lacks the emergency authority to impose many of his administration’s tariffs under the International Emergency Economic Powers Act (IEEPA). In response, the administration has quickly moved to restore tariff rates to roughly where they stood before the Court struck down the “reciprocal” duties. |
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EMARKETER SUMMIT |
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Four weeks to EMARKETER’s Ad Buyer Strategies Summit at City Winery NYC. Built around analyst insight and real-world perspectives. Suzy Davidkhanian and Arielle Feger press commerce media on performance with Newell Brands, Horizon Commerce, Chobani, Ferrero, and PayPal Ads. Sarah Marzano breaks down our spring advertising forecasts. Ross Benes takes on converged TV after the Upfronts with Hershey, Haleon, M+Saatchi Performance, and Philo. Nate Elliott digs into AI’s rewrite of search with Bayer, Mondelez, Seer Interactive, and Gist. Fireside chats with NBCUniversal’s Mark Marshall and Digitas’ Liane Nadeau. Qualified brands attend free. Agencies discounted. |
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ANALYSIS |
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As social media giants go to trial for alleged addictive practices, marketers should prepare for a shakeup. |
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Last week, lawyers gave closing arguments in a California case that seeks to determine whether Meta and Google's YouTube are liable for harms caused to children who use their platforms. The high-profile case is expected to be a bellwether for thousands of similar lawsuits. |
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QUIZ |
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What percentage of buy now, pay later (BNPL) users say they’ve paid late on one of their loans, according to LendingTree? |
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A) 7% B) 27% C) 47% D) 67% |
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