Hi there,

AI is changing how consumers discover, evaluate, and choose, and the implications for ad strategy are immediate. At the EMARKETER Ad Buyer Strategies Summit on Thursday, May 14, we’ll look at how budgets, channels, and measurement are shifting, and what to do about it.

I’ll share new data on how AI-driven discovery is redirecting attention, what it means for search, and how advertisers should rethink their approach. Then, I’ll be joined by leaders from Bayer, Mondelez, Seer Interactive, and Gist to unpack how brands are adapting in real time.

Plus, we’ll connect these shifts to where ad spending is accelerating in 2026, how measurement and attribution are evolving, and where buyers are encountering both opportunity and friction with perspectives from NBCUniversal, Digitas, Newell Brands, Chobani, Ferrero, Haleon, Hershey, and more.

If you’re making decisions about where marketing dollars go this year, these are conversations you don’t want to miss. Secure your spot today and I’ll see you in New York!

See you there,
Nate Elliott
Principal Analyst, AI
EMARKETER

PS: Discounted ticket options available for qualified professionals at brands, agencies, and publishers. Apply to see if you qualify.



Thank you to all our partners: Philo, Gist, Verve, Partnerize, Viasat Ads, Rokt, Audience Path, OpenX, PayPal Ads