Newly appointed Apple CEO John Ternus (left) with outgoing CEO Tim Cook in Cupertino, Calif. Courtesy AppleIt was rumored and reported and discussed offline in corporate hallways across the country, but few expected it to happen
now.
John Ternus, Apple’s 50-year-old hardware engineering boss,
will officially become Apple’s next CEO on September 1. Current chief Tim Cook, 65, will become executive chairman of the company’s board; Arthur Levinson, Apple’s longtime non-executive chairman, will become lead independent director. Johny Srouji will become chief hardware officer.
Apple shares fell about 1%, to about $270, on the news in after-hours trading.
It is difficult to overstate just how much has occurred in Cupertino on Tim Cook’s watch since he became CEO in 2011, mere months before co-founder Steve Jobs’ death. The former COO and supply chain whiz took a revived Apple from its swashbuckling early chapter and both professionalized it and globalized it. Critics say Cook stamped out the creative conflict of the place; supporters say he improved collaboration at a company that has 100,000 more employees than it used to.
Along the way: Apple’s AirPods and Watch, the Beats deal, the rapid expansion of iCloud services, and the aggressive moves that became Apple Silicon, alongside stumbles including an error-plagued Apple Maps launch, the abandoned Apple Car project, Apple’s underwhelming Vision Pro, and its current Apple Intelligence woes.
What is undeniable: Apple revenue in 2011 was $108 billion; last year was almost quadruple that. Apple’s market capitalization in 2011 was about $350 billion, briefly allowing it to pass ExxonMobil as the world’s most valuable company; today, it’s the third-most valuable at $4 trillion, behind Nvidia and Alphabet.
Like Cook, Ternus has big shoes to fill. It will be his job to come up with new products that astonish. It will be his task to continue to redraw Apple’s global supply chain after trade wars scrambled it last year. It will be his task to catch up to the AI arms race and turn Siri into something special. And it will be his responsibility to decide how Apple Inc. should operate as it enters its sixth decade: combative, cordial, or something else entirely?
—AN