For launching an ads business only two months ago, OpenAI has had a lot of development. In the last month: the platform inked deals with ad tech partners like Criteo and Smartly, hired former Meta exec Dave Dugan to run its ad business, launched a self-serve manager in testing, introduced pixels to track ad conversion — and now, its ads are getting cheaper.

Having a difficult time keeping up? Same. Catch up on all of the news by listening to our Digiday reporting team break down the headlines.

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OTHER THINGS TO KNOW

• The agentic era is moving quickly — from concept to live campaigns in record time. Publishers who are agent-ready gain a competitive edge with more RFPs, more direct business wins and higher CPMs. Partner insights from Optable.
• As AI increases the bar for speed and responsiveness, the best people spend more time coordinating than doing the work only humans can do. Tools meant to simplify can end up costing agencies time, confidence and eventually, accounts. Partner insights from Pathlabs.
• AI gives marketers speed. Landing pages that used to take weeks to build now take minutes. But people with disabilities stop buying from brands whose AI-built sites make it impossible to complete a purchase. Partner insights from AudioEye.

PARTNER INSIGHTS FROM OPENX

PARTNER INSIGHTS FROM KEEN DECISION SYSTEMS

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