Hi Jan, 

If your link-building strategy still looks like a 2018 spreadsheet of guest posts and "High DA" vanity metrics, you aren’t just behind, you’re invisible.

The game has changed. AI search isn't interested in how many backlinks you can buy or "bridge." It’s looking for legitimacy. It doesn’t just rank pages anymore; it evaluates whether your brand is actually worth mentioning to a human.

If you’re wondering why your rankings are steady but your AI "mentions" are non-existent, it’s because you’re gaming an algorithm that’s already moved on.

In our upcoming webinar, Link Building in the Age of AI Search: How To Build Links That Establish Legitimacy Michael Johnson, CEO of Resolve, is going to explain why your current strategy is likely a waste of budget and how to actually build authority that AI systems trust.

Here is why you need to be there:

The future of search belongs to the brands that are referenced, not just the ones that are "optimized."

Stop building links for a ghost in the machine. Start building them for the new reality.

Register here

Thank you,
The Search Engine Land webinar team

P.S. If you can't make the webinar, register anyway and we'll send you the video recording of the webinar later in the day!