The sales funnel survives everything thrown at it: academic critique, platform revolution, the...

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Tuesday, April 14, 2026

Adweek

The Cockroach of Marketing Concepts Will Never Die

The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big thing.

Search Engine Roundtable

Google AdSense Will Experiment With New Ad Technology Partners

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, 2026."

Adweek

ADWEEK Agencies Advantage: Publicis Groupe Takes a Major Shot to Grab Sports Spend

The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer

CMSWire

End of the Price Game: What Marketers Must Do Next

Consumers are rewriting loyalty rules. Value, not price, now decides who stays in the cart.Continue reading...

Seth Godin Marketing

Avoiding the purity loop

Some vegans don’t eat avocados. They’re concerned that the bees that are trucked in to pollinate the trees are mistreated, and so they choose to not support this practice.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Marketing Dive

Popeyes bites into anime fandom with ‘One Piece’ collaboration

The tie-up with the long-running anime series includes an exclusive menu, merchandise and a giveaway.

Digiday

Why marketing is now the operating system for growth

Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth.

Digiday

‘I’m playing the long game’: Journalists are striking out alone and discovering the business is toughest beat of all

News creators have become preferred sources for younger viewers, but how do they grow and sustain their independent endeavors?

Harvard Business Review

How AI Is Threatening Platforms’ Revenue Streams

And what platforms can do about it.

Social Media Today

Most EU residents don’t trust firms in the U.S. or China with their data

A new survey from Politico found that the vast majority of EU web users trust tech companies in their home region significantly more.

Marketing Dive

Chipotle overhauls rewards system

More free items and an in-store campaign to boost enrollment could help the fast casual giant expand its already considerable rewards base.

Search Engine Roundtable