AI is changing search, shifting it away from short keywords toward longer, more detailed...

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Tuesday, April 7, 2026

Marketing Tech

Search moves beyond keywords as AI reshapes ad targeting

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered.

Social Media Today

Authorities need to establish clearer rules on social media age checking

There will be gaps in enforcement until there is a definitive solution to ensure that the same standards apply to all platforms.

Social Media Today

Meta pauses all contracts with Mercor after breach

The data contracting firm works with all the major AI providers, including Anthropic, OpenAI and Meta, and was hit by hackers last week, per Wired.

Search Engine Roundtable

GSC Logging Error Yielded Inflated Impressions Since May 2025

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...

Adweek

ADWEEK Creativity Advantage: Brand Entertainment Meets Its Moment

More brands are investing in original entertainment, but not all will succeed.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Hubspot

Profound vs. AthenaHQ AI: Which AEO platform fits your growth stack?

AI-referred traffic has increased by 600% since January 2025, and marketers are racing to understand what that means for brand discovery.

Harvard Business Review

How AI Helps Scale Qualitative Customer Research

Companies are now using AI “moderators” to conduct in-depth interviews with real people at a speed and volume that traditional methods can’t achieve.

Marketing Dive

Dollar Shave Club swipes at competition in first women’s grooming push

CEO Larry Bodner calls the company’s new line “anti-Venus, anti-Billie, anti-Flamingo” and an antidote to “pink, sparkly, frilly” products pitched to women.

Marketing Dive

Estée Lauder names WPP first global media partner to centralize media efforts

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.

Distilled

YouTube NewFronts 2026: Rethinking Influencer Marketing in the Age of Creator Commerce

I was back in the room at YouTube for NewFronts 2026, and one thing came through clearly: most brand strategies for YouTube still haven’t kept pace with how the platform continues to evolve.

Harvard Business Review

To Succeed with AI, You’ve Got to Nail the Basics

Five timeless, mutually reinforcing principles that every company needs to get right.

Hubspot