Sarah Sylvester spent nearly two decades at Victoria Secret and is now putting her brand...

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Tuesday, April 7, 2026

Chief Marketer

Q&A with Lands’ End CMO on Marketing to the Modern Consumer

Sarah Sylvester spent nearly two decades at Victoria Secret and is now putting her brand transformation skills to work as Chief Marketing Officer at women’s apparel brand Lands’ End.

CMSWire

Five9 Appoints Jay Lee as Chief Marketing & Growth Officer

The new role unifies marketing, revenue strategy and operations under one executive.Continue reading...

Harvard Business Review

To Succeed with AI, You’ve Got to Nail the Basics

Five timeless, mutually reinforcing principles that every company needs to get right.

Marketing Dive

Yes. Now is actually the best time to tell your organization’s sustainability story.

For years, a company’s sustainability story had a clear home: inside a massive, 100+-page sustainability report. These reports captured the full …

CMSWire

25 Years of Web Diagnostics — And Websites Still Fail

Tools got smarter. Outcomes didn’t. Why volume, not value, keeps teams stuck—and how AI may finally fix it.Continue reading...

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Search Engine Roundtable

GSC Logging Error Yielded Inflated Impressions Since May 2025

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, almost a full year of inaccurate impressions...

Marketing Tech

Search moves beyond keywords as AI reshapes ad targeting

AI is changing search, shifting it away from short keywords toward longer, more detailed questions, and that change is starting to affect how ads are shown and how brands are discovered.

Social Media Today

TikTok and ACRCloud partner on Derivative Works Detection system

The enhanced protections will help musicians who use the app’s SoundOn service identify misused audio tracks and combat copyright violations.

Marketing Dive

Coca-Cola says ‘I’d Like to Buy America a Coke’ in America250 campaign

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and community impact.

Social Media Today

Authorities need to establish clearer rules on social media age checking

There will be gaps in enforcement until there is a definitive solution to ensure that the same standards apply to all platforms.

Hubspot

Best workflow automation software: How to choose the right tool for your growth stage

Workflow automation tools automate repetitive business tasks across systems using defined triggers and logic.

Hubspot