Ozone is developing a platform that lets publishers simulate how their content would surface in AI answer engines like ChatGPT, showing how it’s processed and cited so they can optimize structure, improve visibility — and help them set guardrails for future agreements.

The experimentation platform is part of the launch of R&D Labs by Ozone, a digital advertising publisher alliance group.

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OTHER THINGS TO KNOW

• As AI increases the bar for speed and responsiveness, the best people spend more time coordinating than doing the work only humans can do. Tools meant to simplify can end up costing agencies time, confidence and eventually, accounts. Partner insights from Pathlabs.
• In the reality of today’s media environment, scale is fragile. Traffic is rented. Content alone is no longer defensible. But participation turns audiences from passive consumers into active participants. Partner insights from Viafoura.
• OFFER ENDS FRIDAY: Save $300 and secure an extra one-on-one meeting when you use code LASTCALL at checkout for the Modern Retail Marketing Summit, taking place April 20-22 in Huntington Beach.

PARTNER INSIGHTS FROM HELIUM 10

PARTNER INSIGHTS FROM AMAZON ADS