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MARCH 31, 2026
This issue of EMARKETER Daily is made possible by Spotify. AI and conversational interfaces are turning audio into a full-funnel channel. See why brands are rethinking their media mix in Spotify’s Sound-On Era report.
In this edition:
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TOP STORY
Marketers are still catching up to the future of media
Data across video, audio, and AI shows that consumer attention is deep and habituated, while ad investment is uneven.
The gap between where people spend their time and where marketers spend their dollars is wider than it should be. Understanding where that time actually goes is where coherent strategy has to start.
IN THE NEWS
Hybrid podcast habits demand cross-platform media plans. Podcast consumption is growing as users show strong interest in video podcasts, revealing the future of the medium is dual format.
As video podcasts take off, brands face new creative tests. While traditional audio podcasts still dominate, video podcasts are proving to be a hit with audiences and marketers.
Why the volume is turning up on digital audio advertising. The signal that’s fueling a surge in digital audio is getting clearer. US podcasts are set to capture close to an additional $1 billion per year by 2029, according to EMARKETER’s December 2025 forecast.
INDUSTRY VIEWS
The sound-on era: 3 trends shaping advertising in 2026
In a crowded digital environment, 80% of advertisers say audio delivers higher attention and less distraction, according to new Spotify research. As trust and focus become harder to capture, audio is emerging as a more reliable way to reach listeners. This article was contributed by Spotify.
The sound-on era: 3 trends shaping advertising in 2026