Cut through vendor hype and evaluate tools based on data connectivity, use cases and decision...

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Monday, March 30, 2026

Kantar

What happens to your brand when LLMs become the gatekeepers?

Is AI reinforcing or diluting your brand? Which brands do LLMs choose to surface and why?
LLMs are actively shaping how brands are discovered, compared and chosen. They are becoming the new gatekeepers of growth. In this expert roundtable, Kantar leaders discuss how LLMs are reshaping brand discovery.

CMSWire

The 5-Step Martech Reality Check for Marketing Leaders

Cut through vendor hype and evaluate tools based on data connectivity, use cases and decision speed.Continue reading...

Chief Marketer

How Sony Electronics’ Creative Space Tour Acts as a Continuous Feedback Loop

Ask and they shall receive.

Marketing Dive

How Aerie is pushing back against AI content with Pamela Anderson

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in its marketing.

Adweek

Week of March 16 Morning News Ratings: The Total Viewers Race Gets Tight

GMA was the only morning show with double-digit growth in the Adults 25-54 demo.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Marketing Tech

DMWF Spotlight: How to make your digital marketing work harder and supercharge results

Digital marketers are under constant pressure to do more with their budgets. But what if the answer isn’t more digital spend – but instead it’s about making your existing investment work harder?

Harvard Business Review

How American Companies Can Retain Trust Overseas

Harvard Business School professor Sandra Sucher tells HBR: “This is the time to take action to move the needle.”

Marketing Dive

Why Hollister made a music video instead of a traditional ad campaign

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its largest summer campaign to date.

Seth Godin Marketing

What’s in the status bottle?

It’s often mislabeled. Sometimes the contents can make us ill, especially if we drink too much. Status is easy to sell. But despite how often people buy the promise, it rarely delivers.

Search Engine Roundtable

Search News Buzz Video Recap: Google March 2026 Core & Spam Update, AI-Generated Title Links, Bing AI Reports Update &...

This week we covered the release of the Google March 2026 core update that rolled out this morning and will take about two weeks to finish. We also covered Google March 2026 spam update that launched on March 24th and finished 19.5 hours later on March 25th...

Chief Marketer

Wyndham And Goop Are Using AI To Scale Creative And Avoid Burnout

AI performance marketing platform Adora provides clients Wyndham and goop with real-time feedback and campaign refinements.

Adweek