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Dear Direct Response Letter Subscriber:

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In her essay "The Cult of Busyness," Barbara Ehrenreich points out that many people see being busy as a status symbol.

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Or buy into the delusion that being busy either means you are successful--or that other people see you as being successful and important.

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Some of the common "I am so busy and important" signals:

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>> Someone saying to you "I'm as busy as a one-armed paper hanger" – which doesn't make sense given that one-armed paper-hangers are not much in demand—if indeed any actually exist.

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>> A desk deliberately piled high with files, folders and stacks of important-looking papers.

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>> Someone when you ask them how they are immediately tells you they are "crazy-busy."

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The problem is these folks often delude themselves into thinking that because they are so busy, that's the same thing as being successful.

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But the goal of business isn't to be busy.

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It also isn't to be liked.

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Though many crazy-business people are in fact successful...

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...some others are inundated not because they are successful...

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...but rather, because they can't say "no" to requests that consume their time, usually without compensation.

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The goal of being in business is to give clients and customers superior products.

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Goods and services that satisfy them so much they keep buying more.

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By doing so, you can achieve your other important goals: making more money and building a successful business doing what you love.

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Also, you achieve extraordinary customer satisfaction not just by giving your customers their money's worth...

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You do it by giving your customers more than their money's worth... more than they have any right to expect.

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As Paul Harvey used to say, "and that's the rest of the story."

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Regards,

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